Marketing testing

Applicant Name

Patrick Fultz (on behalf of the Marketing Working Group)

Applicant Organization

Marketing Working Group

Phone Number

802-332-6336

Mailing Address

4324 W Woodstock Rd

Woodstock

VT

05091

Organization Website

Grant Request Summary

The EDC is seeking $10,000 to spend on advertising for September through December to test the new capabilities of the marketing platform and inform us for how to get the best return on marketing activities in 2023 and beyond.

Project Budget

$10,000

Desired Grant Amount

$10,000

Other Funding Sources

Project Timeframe

December, 2022

How will this project benefit the economic and community development of Woodstock?

Economic development is fueled by growth in tourism, and Woodstock competes with many other places to attract visitors. Whether our marketing budgets are large or small, we are obligated to spend our public funds wisely and in the most productive way. Testing the effectiveness of different marketing approaches is the best way to ensure we are being productive with our spending.

Which EDC Working Grouop Objectives does your project best support?

Marketing (Marketing Woodstock to attract more visitors and permanent residents)

Other Objectives

Project Collaborations

Additional Comments